Skip to content
MarketAgent

Market research agent

AI market research that never stops

Ask MarketAgent anything about your market. Get a sourced report in minutes, then let it watch competitors, prices and trends every week.

Source on every fact

Two market analysts moving company dots on a wall market map in a strategy room

How it works

Three steps from a question to a market you can watch

Strategy team sorting printed competitor profiles into segments on a meeting table

The research an analyst spends weeks on, done in one session, with a source on every fact. Then the agent keeps it current, so the map you share next quarter is still true.

  1. 01 Ask

    Ask in plain language

    A company, a category or a real question, such as entering payroll software in Germany. Pick the focus and the region.

    Question

    "Should we launch payroll software in Germany? Map the market, size it and list the 30 main competitors."

  2. 02 Map

    Get a sourced report

    Market map, competitor profiles, pricing comparison, TAM, SAM and SOM with the method, gaps and recommended moves.

    30

    competitors

    9

    sections

    1

    source per fact

  3. 03 Monitor

    Keep watching, forever

    Pricing, product, careers and news pages are re-read on schedule. You get alerts on real changes and a brief every week.

    • Pricing pageWeekly or daily
    • Changelog and productWeekly or daily
    • Careers and fundingDaily on Team and up

Modules

One agent covers the whole competitive picture

Broader than a competitor tracker. MarketAgent maps the market, follows each rival, listens to customers, reads the trends and tells you what to do next.

Trends · News and regulation

Example
  1. Regulation Government notice 07 Oct

    Social insurance reporting format changes from January 2027

  2. Funding Press release 30 Sep

    Personalia raised a Series B to expand its payroll module

  3. New entrant Blog 08 Oct

    Teamgehalt launched an English interface and free migration

  4. Hiring Careers page 05 Oct

    Kontora opened two enterprise sales roles in Munich

Seven modules, one workspace, one source trail.

  • Market Map and sizing
  • Competitor profiles and monitors
  • Customer reviews and themes
  • Trends, regulation and news
  • Research on any question
  • Alerts the day a rival moves
  • Strategy moves and weekly briefs
Every module cites its pages

Market Map

Explore

Segments, players and positioning, with TAM, SAM and SOM and the method behind them.

Competitors

A live profile per rival with pricing, features, hiring, funding and reviews.

LohnwerkMid-market suite
PayslySMB payroll
GehaltioFreelancer payroll

Alerts

Price cuts, new tiers, launches, executive hires and rounds, the day they happen.

Price -25% New tier +2 sales roles Series B

Research

Any question in plain language, a structured report with citations per fact.

Customers

Review themes, complaints and switching reasons across the market.

Trends

News, regulation changes, category momentum and new entrants.

Strategy

Recommended moves per change, battlecard drafts and positioning gaps.

Briefs

A weekly and monthly brief for leadership, ready to forward.

From change to move

A competitor cuts prices by 25 percent and you know the same week

MarketAgent reads every tracked pricing page, spots the change, links the before and after, and drafts the response. No more hearing about it from a lost deal.

  • Detected. The Team plan moved from €8 to €6 per employee, captured on 9 October with the page linked.

  • Explained. The cut targets firms under 50 staff, the segment where you win most deals.

  • Recommended. Hold price for annual customers and offer free migration instead of a matching cut.

Paysly cut the Team plan price

Price change detected

-25%
€8.00 €6.00 per employee a month

Recommended move. Hold price for annual customers and offer free migration instead.

Pricing page paysly 09 Oct 2026

Report, section 3 of 9, pricing

Saved report

List prices run from €4.50 to €12 per employee a month 6 pricing pages 01 to 09 Oct . Paysly cut its Team plan by 25 percent on 9 October Pricing page paysly 09 Oct , while Lohnwerk raised its suite price by 9 percent Pricing page lohnwerk 06 Oct . Spend among firms with 10 to 250 employees is about €1.1B a year Estimate Method in appendix .

TAM

Estimate

€1.1B

SAM

Estimate

€420M

SOM

Estimate

€8M

Report sources · Pricing section

Example
  • Paysly Team plan is €6.00 per employee a month Pricing page paysly 09 Oct
  • Paysly Team plan was €8.00 before 9 October Archived page paysly 02 Oct
  • Lohnwerk Suite rose 9 percent to €12.00 Pricing page lohnwerk 06 Oct
  • Kontora hiring 2 enterprise account executives Careers page kontora 05 Oct
  • Spend among firms with 10 to 250 staff about €1.1B Estimate Method in appendix

Trust the numbers

Every fact has a source and a date

Hover any chip to see the page a claim came from and when it was read. Modelled numbers carry an Estimate label and the method in the appendix, so you can defend every slide in the board deck.

  • Public sources only
  • Capture date on each fact
  • Estimates labelled with method
  • Export with every link kept

Questions teams ask

Built for the people who decide where to compete

Read the sample reports

Weekly brief · 06 to 12 Oct 2026

Example

Paysly reset the SMB price point. Kontora moves up market.

Paysly cut its Team plan from €8 to €6 per employee a month Pricing page paysly 09 Oct .

Kontora opened two enterprise sales roles in Munich Careers page kontora 05 Oct .

2

price changes

3

hiring signals

1

regulation

"Who did we lose deals to this quarter, and what did they change on pricing?"

Founders and CEOs

"Size the payroll software market in Germany and list the 30 main players."

Strategy teams

"What did our top five competitors launch this month, and how do they position it?"

Product marketing

"Map the expense management market in the UK for an investment memo."

VC and private equity

"Which mid-sized vendors in adjacent markets could we acquire?"

Corporate development

"Give reps a talk track for the new competitor tier announced on Monday."

Sales intelligence

For the budget owner

Analyst depth for less than one analyst day a month

A sourced market map from a consultancy often costs tens of thousands of dollars and is stale a month later. Team costs $4,788 a year, keeps 25 competitors under daily watch and refreshes the picture every week.

How we handle your data

Strategy · Recommended moves

Example
1

Match the new SMB price point

Paysly now sets €6 per employee as the reference price for firms under 50 staff.

2

Lead with English and migration

The two most cited switching reasons in public reviews.

3

Build the tax advisor channel early

Advisors run payroll for a large share of small firms.

Gap. English first payroll with German statutory reporting

Your monthly research cost

Example calculation. Move the sliders to your numbers.

40
$85
Plan, billed yearly

Manual research

$3,400

Left after the plan

$3,001

Compare plans

Single sign on and user provisioning

Enterprise

Roles and audit log

Business and Enterprise

Private workspaces, no model training on your data

Every plan

Annual invoices and card payment

Every plan

Compared honestly

How MarketAgent compares with the usual options

Pricing · Price per employee a month

Example
PayslyTeam
€6.00
-25%
GehaltioBasic
€4.50
Brutto OnePayroll add-on
€5.00
KontoraBusiness
€9.00
LohnwerkSuite
€12.00
+9%
AbrechnaManaged
Quote
Pricing pages 09 Oct 2026

Most teams start with a spreadsheet and an analyst, buy an enterprise suite once the deck gets serious, and ask a chat assistant in between. Each option leaves a gap.

MarketAgent sits in that gap. The depth of desk research, the watch of a monitoring suite and the speed of a question in plain language, at a price listed on the page.

First market map

MarketAgent
Minutes
Analyst and spreadsheets
Two to four weeks
Enterprise CI suites
After onboarding
Chat assistants
Minutes

Source on every fact

MarketAgent
Yes, with date
Analyst and spreadsheets
Depends on the analyst
Enterprise CI suites
Partly
Chat assistants
Often missing

Market sizing with method

MarketAgent
Yes
Analyst and spreadsheets
Yes, manual
Enterprise CI suites
Rarely
Chat assistants
Unlabelled guesses

Ongoing monitoring

MarketAgent
Weekly or daily
Analyst and spreadsheets
No
Enterprise CI suites
Yes
Chat assistants
No

Recommended moves

MarketAgent
Per change
Analyst and spreadsheets
Per project
Enterprise CI suites
Battlecards
Chat assistants
If asked

Price and start

MarketAgent
From $99 a month billed yearly ($199 monthly), start today
Analyst and spreadsheets
Salary or project fee
Enterprise CI suites
Annual contract after sales calls
Chat assistants
Low, but no memory

"We already pay for an enterprise suite."

Keep it for sales enablement. MarketAgent adds market sizing, entry research and any question on demand, without another annual contract.

"Can I not just ask a chat assistant?"

For a one off answer, yes. For a market map you defend in a board meeting and that stays current, you need sources, memory and monitoring.

"Our analyst already does this."

Then give your analyst a head start. The first draft with sources arrives in minutes and the weekly refresh runs itself.

Weighing a specific tool? Read our notes on a Crayon alternative, a Klue alternative and the competitive intelligence software buyer guide.

Pricing

Plans for one founder up to a whole strategy org

Every plan includes sourced reports, market maps, monitoring and alerts. Pay yearly and save 50 percent.

Startup

For founders and solo strategists who need a sourced view of their market.

$99 a month

$1,188 billed yearly, save 50 percent

Get Startup
  • 4 deep research reports per month
  • 5 monitored competitors, checked weekly
  • 1 market map per month with sized segments
  • 10 alert rules on pricing, product and hiring changes
  • Weekly competitive brief by email
  • PDF export with every source linked
  • 1 seat

Team

Recommended

For product marketing and strategy teams tracking a full competitive set.

$399 a month

$4,788 billed yearly, save 50 percent

Get Team
  • 20 deep research reports per month
  • 25 monitored competitors, checked daily
  • 5 market maps per month
  • 50 alert rules
  • Weekly and monthly briefs
  • PDF and CSV export
  • 5 seats with roles

Business

For strategy orgs, funds and consultancies covering several markets.

$999 a month

$11,988 billed yearly, save 50 percent

Get Business
  • 50 deep research reports per month
  • 100 monitored competitors, checked daily
  • 20 market maps per month
  • 200 alert rules
  • Weekly, monthly and custom briefs
  • PDF, CSV and share links
  • 15 seats with roles
  • Audit log of every workspace action

Enterprise

For large companies that need market data in their own systems.

$2,499 a month

$29,988 billed yearly, save 50 percent

Get Enterprise
  • 150 deep research reports per month
  • 300 monitored competitors, daily plus real time alerts
  • 60 market maps per month
  • 1,000 alert rules
  • Briefs on custom schedules
  • API, webhooks and data feed
  • 50 seats with roles
  • SSO (SAML), SCIM and audit log
  • Invoicing on request

One demo run is free without an account. See every limit on the pricing page.

Questions

What buyers ask before they start

Anything else, write to [email protected].

MarketAgent is an AI market research agent. You ask a question about a market, a category or a company, it researches public sources and returns a report with a market map, competitors, pricing, market size and recommended moves. Then it keeps monitoring those competitors every week and alerts you when something changes.

From public sources only: company websites, pricing and product pages, changelogs, careers pages, press releases, news, regulators and public review sites. Every fact links to the page it came from and shows the date it was read. Numbers we model, such as market size, are labelled Estimate and come with the method.

A chat assistant answers once and forgets. MarketAgent stores the market map, the competitor profiles and every source, re-checks the pages on a schedule, detects changes such as a 25 percent price cut or a new pricing tier, and writes weekly briefs with what to do about them.

A first market map usually appears within minutes. A deep report with up to 30 competitors, pricing comparison and market sizing is ready in one session, and monitoring starts as soon as the competitors are saved.

No. Every visitor can run one demo from the home page without an account and see the first competitors and the opening of the report. Creating an account adds one more demo run. Full reports, monitoring and briefs are part of the paid plans, which start at $99 a month billed yearly.

Yes. You can cancel any time from the billing page and keep access until the end of the paid period. Moving to a higher plan charges the difference right away and unlocks the new limits immediately.

Yes. Your questions, competitor lists and reports stay in your private workspace. They are never shared with other customers and never used to train models. Business adds an audit log and Enterprise adds single sign on and user provisioning.

Know your market before it moves

Type a company or a category and see the first competitors on the map in minutes.

Map my market